How to create a service page for a dentist.

The parts

What the page should say.

1. 1Headline: the treatment and the place. “Dental Crowns in Your City, ST”. Only 3 of 14 pages name a place in the headline. Your page title should match.
2. 2One line on what the patient wants, and a call button. All 14 pages link the phone number. Put yours on the first screen.
3. 3What it is. Two or three plain sentences, as if you were explaining it in the chair.10
4. 4What to expect. The visit in steps, including numbing and how many visits. 7 of 14 pages cover this.
5. 5When it can help. The situations that lead to it, so people recognize their own. 4 of 14 pages cover this.
6. 6Cost and insurance. Say how it works at your office: an exam first, then a written estimate, and which plans you take. None of the 14 pages has a heading on this, so it is an easy way to stand out. Only write what your office really does.
7. 7Questions. Three to five real ones, answered briefly. 6 of 14 pages have them.
8. 8What patients say. Themes or real reviews on this treatment, with permission where needed. 12 of 14 pages mention reviews.3
9. 9New patients and your location. Close with the number, the address and a map, then link to related treatments.

What to avoid

• Copying the same page for every treatment and changing the name.
• Promising a result, or saying a treatment is painless or permanent.
• Listing a treatment you don’t offer because it gets searched.
• Publishing without the dentist reading every line.

Our own count, from November 2026. We read one treatment page on each of the 14 Miami dentist sites where we could find one, and searched the headings for each part. So a count shows a part exists, not how good it is. The pages ran from 388 to 2,795 words, with a median of 786, so answer the questions rather than aim for a length.